North Tryon Tech Hub
Digital Creative Director • UX Lead • Web DeveloperThe Challenge
Entrepreneurs and investors needed confidence that Charlotte was serious about becoming a technology destination. At the same time, residents needed to believe that redevelopment would strengthen—not replace—the existing community.
The North Tryon Tech Hub represents one of Uptown Charlotte’s largest and most ambitious redevelopment initiatives—a long-term vision for transforming the district into a center for entrepreneurship, technology, education, and the arts.
Communicating that vision presented a unique challenge.
The website needed to inspire confidence in what was coming while providing practical information about what already existed. It had to speak to investors, startups, residents, public officials, and community partners, each arriving with different questions and different priorities.
Most importantly, it needed to make a complex master plan feel approachable.
The Approach
Economic development projects often become overwhelmed by reports, planning documents, and technical language.
We wanted this experience to feel different.
Working alongside Brookhouse Group, I helped shape a digital experience that balanced storytelling with usability. Through thoughtful information architecture, interactive mapping, engaging motion, and carefully structured content, we transformed a large body of evolving information into something visitors could quickly understand and confidently explore.
The goal wasn’t simply to explain the vision.
It was to make people want to be part of it.
The Solution
I led the user experience strategy and digital execution for a custom WordPress website that brings the North Tryon Tech Hub initiative to life.
The experience combines interactive neighborhood maps, dynamic content, photography, motion, and editorial storytelling to communicate both the long-term vision and the momentum already underway.
Because the district will continue evolving over many years, the website was built on a flexible content management system that allows Charlotte Center City Partners to update initiatives, partnerships, development milestones, and community resources as the project grows.
My Role
- UX Strategy
- Information Architecture
- Interactive Experience Design
- Content Strategy
- Copy Guidance
- Motion Direction
- Photography Curation
- WordPress Development
- Creative Collaboration with Brookhouse Group
What Made the Difference
The greatest challenge wasn’t presenting information.
It was creating excitement around something still being built.
By combining interactive storytelling with intuitive navigation, the website transforms a complex redevelopment initiative into a vibrant digital experience that invites visitors to imagine what’s next instead of simply reading about it.
Field Notes
People don’t invest in maps.
They invest in possibility.
Good design helps people understand where a vision is going—and gives them confidence they want to be part of the journey.
https://northtryontechhub.com/
