Carolina Youth Coalition

Digital Creative Director • UX Lead • Web Developer

The Challenge

Carolina Youth Coalition (CYC) helps high-achieving, under-resourced students navigate the path to college and beyond.

But communicating the full scope of that mission to different audiences presented a challenge.

Students and families needed to understand the opportunities available to them. Volunteers and community partners needed to see how they could contribute. Donors needed confidence in the organization’s mission and impact.

The website needed to bring those audiences together without losing sight of the students at the center of it all.

The Approach

The goal wasn’t simply to create a more polished website.

It was to make CYC’s mission easier to understand, its impact more visible, and its opportunities more accessible.

I worked with the CYC team to organize content around the needs of its different audiences, creating clear pathways for prospective Fellows, families, volunteers, and supporters.

The experience needed to feel welcoming and inspiring while remaining practical, intuitive, and easy to navigate.

The Solution

I designed and developed a custom WordPress website that gives Carolina Youth Coalition a stronger digital platform for sharing its mission and engaging its community.

The site combines student-focused storytelling, clear program information, streamlined navigation, and prominent opportunities to apply, volunteer, and support the organization.

A flexible content management system allows the CYC team to manage campus information, recruitment messaging, events, and other evolving content without relying on a developer for routine updates.

The result is a website built to support the organization’s work today while adapting to its continued growth.

My Role

• UX Strategy
• Information Architecture
• Website Design
• Content Strategy & Copy Guidance
• Responsive Experience Design
• Custom WordPress Development
• CRM & Email Marketing Integration
• Ongoing Digital Support

What Made the Difference

The challenge wasn’t simply serving multiple audiences.

It was making each visitor feel that CYC had something meaningful to offer them.

By organizing the experience around clear audience needs while keeping the organization’s mission front and center, the website creates a more intuitive connection between understanding CYC’s impact and becoming part of it.

Field Notes

A nonprofit’s website should do more than tell its story.

It should help people find their place in it.

https://carolinayouth.org/

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