.

My name is Mateo Wellman.

I help brands grow and convert.

About Me

I am a Creative Director & Digital Growth Strategist who designs high-performing brands and user experiences that convert. Most recently, I led creative direction and UX strategy for a category-leading e-commerce retailer, optimizing digital experiences to drive engagement and sales. Previously, I worked at a Top-100 advertising agency, crafting web experiences for Fortune 500 clients. I thrive at the intersection of design, strategy, and business growth—turning brands into profit-driving assets.

Services & Skills

icon

Branding & Identity

Crafting strategic brand identities that build trust, resonate with audiences, and create lasting impact. From logo design to full-scale brand systems, I shape how brands are perceived and experienced.

icon

Creative Direction

Leading visionary creative strategies that merge storytelling, design, and marketing to create high-impact brand experiences. I guide teams in turning ideas into compelling narratives and visuals.

icon

Web Design & UX

Designing seamless, user-centered digital experiences that engage, convert, and drive business growth. Whether e-commerce, SaaS, or corporate platforms, I optimize every touchpoint for maximum impact.

icon

Wordpress Development

Developing high-performance, scalable WordPress solutions that merge aesthetics with functionality. From custom themes to front-end optimization, I build digital platforms that are fast, flexible, and future-proof.

icon

Digital Marketing

Ensuring every campaign—email, social, banners, and beyond—is on-brand, on-strategy, and conversion-driven. I craft visually compelling marketing assets that engage audiences and enhance brand storytelling.

icon

Creative Project Leadership

Bridging the gap between strategy, design, and execution to lead projects from concept to completion. I align cross-functional teams, manage timelines, and ensure every creative initiative delivers results.

Client Experience

Accenture
Belk
BB&T
Coke Consolidated
Consumer Reports
Curtiss Wright Controls
GSK
Golf Pride
Metlife
National Gypsum
North Carolina State University
North Carolina Tourism
Novant Health
Panthers
Simpson
Charlotte 49ers
Wingate University
Zippo

Work Examples

Let's work together